Odds are, you’re already familiar with the term “influencer” – in fact, you’re probably following at least a handful of influencers on your favorite social media platforms. With millions of followers and an array of opportunities at their fingertips, influencers have become a pillar in the world of marketing.
But as it turns out, these celebrity-status influencers might not have the staying power that they think. Now, micro-influencers are emerging as a smarter, savvier way for marketers to reach consumers. But what exactly is a micro-influencer, and why are they the new key to modern marketing? And more importantly, what does that mean for you?
We’re taking a closer look at the concept of micro-influencer marketing and why you might already be a part of the movement.
What is a Micro-Influencer?
Micro-influencers have an online following of 1,000 to 1,000,000 people and a certain level of expertise in a specific area. For example, a food blogger, local fashionista, and even the expert trainer from your neighborhood gym could all qualify.
Unlike celebrities and influencers with massive fan bases (often called macro-influencers), micro-influencers don’t have millions of followers, but that’s proving to be a surprising benefit in more ways than one.
Why Brands are Making the Move to Micro-Influencer Marketing
At first glance, influencer accounts with a fan base of millions might seem like the better choice for marketers, but the opposite is true. According to a HelloSociety study published in Newsweek, micro-influencers are almost seven times more effective at engaging audiences than more prominent influencers.
More and more brands recognize the power of today’s micro-influencer and tap into this exciting new resource to connect with and reach their target audiences. Micro-influencer marketing has many benefits, which is excellent news if you’re considering getting started as a micro-influencer themselves.
Audiences trust them
If you had to choose between trusting a friend’s recommendation and listening to a produce endorsement from a major celebrity, which one would be your pick? For most people, the opinions of people they actually know – or feel like they know – are far more valuable. Since micro-influencers can offer more personal interaction and authentic connection with their followers, they’re worth their weight in marketing gold.
Audiences see them as “real people,” not just celebrities
Typically, micro-influencers are seen as more relatable than their celebrity counterparts, so followers are more likely to feel that their product recommendations are genuine (and not just because they’re being paid the big bucks).
They can target niche markets
Most micro-influencers have a following that aligns with their interests and areas of expertise, making them an ideal connection point for marketers. For example, if you follow a fashion Instagrammer, you’re probably interested in fashion yourself – which makes you a good candidate for fashion-related ads.
How to Become an Influencer – a Micro-Influencer, That Is
Would you like to know how to become a micro-influencer? You might be surprised to find out that you already are, and all you need to do is reach out and grab the opportunities that are waiting for you.
With the FootPrint app, you can measure your current online presence and determine exactly how far your digital reach can go. Instead of trusting your influencer future to some social media “expert,” you can do it all yourself: assess your current online footprint, understand your value to marketers, and get all the information you need to grow your influence effectively.
Download the FootPrint app from the App Store or Google Play to kick off your future as a micro-influencer today.